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| Reynolds-Allie, Kenesha; Fields, Deacue. |
| Direct marketing to restaurants has become increasingly popular as chefs desire high quality, fresh foods to meet the demand of their customers who are becoming more health conscious. Restaurants accounted for approximately 70 percent of the 2009 total food expenditures, and as a result represent a tremendous potential for developing a sustainable network with local growers. This study seeks to determine restaurant/chefs’ preferences for local food in Alabama using choice based conjoint analysis, as well as, determine challenges faced by restaurants interested in purchasing locally. Availability and lack of knowledge are found to be the major barriers to purchasing locally. Results also suggest there is great potential for direct marketing to... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Restaurants; Conjoint; Local; Chefs; Preferences; Marketing; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/98822 |
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| Reynolds-Allie, Kenesha; Fields, Deacue. |
| Greenhouse and nursery contributes significantly to Alabama’s agricultural industry and the nation’s green industry. This industry represents the number one crop sector in Alabama agriculture and ranks 16th in the nation. This paper compared the 2003 and 2008 economic impact of the green industry in Alabama, which showed tremendous growth over the period. The paper also evaluated factors that influence grower optimism for future growth of their firm. It was found that the product type, percentage sales to different states and different wholesale marketing outlet had a significant impact on grower optimism. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Financial Economics; Resource /Energy Economics and Policy. |
| Ano: 2010 |
URL: http://purl.umn.edu/61808 |
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